Lighthouse

Strategy and Planning

A marketing plan is important to your business success.  We can help you set up a successful digital marketing campaign to ensure you get most eyeballs on your content, and also ensure you don’t saturate your outlets (email, social media, etc.) to maximise your return on marketing investment.

Automation

Logging onto social media daily to post thoughtful content at the right time is not sustainable.  Why not automate your social media?  We’ll help you schedule your content to be posted in the future while you’re getting on with what’s important: building your business.

There are also services to consider that can even create social media posts and blog content on your behalf that is bespoke to your business, industry and marketing goals.

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Awards

Inbound Marketing

GDPR laws made this marketing strategy a very successful one.  You create the content on social media, your website and blog, and potential clients will contact you because of brand affinity, created by frequent digital impressions (seeing your logo on social media) and by the authority and quality of your content.

Outbound Marketing

You’re not allowed to contact random people under the new GDPR laws with business propositions, however, you can still contact existing clients or those who have shown an interest in your content (e.g. by signing up for notifications when you make updates to your blog, or similar).

You can also create content, like whitepapers and research studies, which are only accessible when people offer up their contact information willingly.  This allows you to send targeted emails to each group to further your brand affinity and increasing the chance of a sale.

We can help you craft an outbound marketing strategy with long term goals to eventually have a nicely curated list of contacts to build your clientele.

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Colour wheel and design

Beyond Digital Marketing

Still not reaching your potential?  Why not attend events and trade shows?

If you’re attending a trade show as an exhibitor, you’ll need a booth, printed marketing collateral and giveaways.  We’ll help you plan for your event to ensure maximum impact at the event and after, and design your brochures, magazines and brand your giveaways so the right people walk away with goods they won’t simply throw in the nearest bin.