Big Salami Ltd sponsors Accessible Marketing website and free WCAG colour contrast tool. Learn how accessibility boosts audience reach, UX, and SEO rankings.

Last updated: 28 Jul 2025

Reading time: 4 minutes

At Big Salami Ltd, we’re not just about building amazing websites and crafting unforgettable brands; we’re about building a web that works for everyone. We believe that true digital excellence means ensuring equal access for all, which is why we’re incredibly proud to announce our sponsorship of Accessible Marketing (https://accessible.marketing), and providing free tools like the WCAG colour contrast tool to help you with your accessibility compliance.

This fantastic new resource offers marketing professionals practical, actionable tips on how accessibility compliance isn’t just a checkbox – it’s a powerful strategy. By making your marketing accessible, you can significantly expand your reach, connect with a broader audience more effectively, and even boost your search engine rankings. It’s a win-win-win!

Accessible Marketing website device mockup.

Your secret weapon: our FREE WCAG colour contrast tool

To kick things off, Accessible Marketing has launched an incredibly useful free tool that we know you’ll love. This tool is a game-changer for anyone serious about digital inclusivity:

  • Enter your brand colours: Simply input your brand’s primary and secondary colours.

  • Instant compliance check: The tool instantly displays your colours in a clear grid, showing you how they interact with each other.

  • WCAG contrast insights: Crucially, it provides immediate feedback on whether your colour combinations meet WCAG (Web Content Accessibility Guidelines) contrast accessibility standards.

Why is this important? Poor colour contrast can make your content unreadable for people with visual impairments. This tool takes the guesswork out of compliance, helping you ensure your brand is seen and understood by everyone, right from the start.

Free colour contrast accessibility tool

Why we support accessibility (and you should too!)

Our commitment to accessibility compliance isn’t just about ticking boxes; it’s deeply embedded in our philosophy. We passionately advocate for equal access for all in everything we do, from the ground-up development of our custom applications to the intuitive designs of our WordPress websites.

  • It’s the right thing to do: Everyone deserves to experience the web fully, regardless of their abilities.

  • It’s smart business: An accessible website or marketing campaign dramatically increases your potential audience. You wouldn’t exclude a segment of your market offline, so why do it online?

  • SEO benefits: Search engines, like Google, value accessible websites. Improved accessibility can lead to better user experience, lower bounce rates, and ultimately, a bump in your search rankings.

  • Future-proofing: As digital accessibility laws and standards evolve, building with compliance in mind ensures your assets remain robust and relevant.

By sponsoring Accessible Marketing and its invaluable free tools, Big Salami Ltd is reinforcing our dedication to a more inclusive digital world.

We believe that when you make your marketing accessible, you’re not just following guidelines – you’re opening doors to bigger opportunities and a more meaningful connection with every single one of your potential customers.

Ready to explore the power of accessible marketing?

Visit accessible.marketing today for insights on how to make your marketing (and other) content more accessible, and to try out the free WCAG colour contrast tool!

About the Author: Stephan

With 20 years of industry experience as a UX specialist, designer and developer, I enjoy teaching and sharing insights about UX, accessibility and best practices for e-commerce and the web.

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