Accessibility and SEO are deeply intertwined. Search engines, like Google, prioritise websites that provide a positive user experience. Accessible websites with well-structured content, descriptive metadata, and fast loading times align with SEO best practices and are more likely to rank higher in search engine results, increasing visibility and attracting a wider audience.
Employing accessibility best practices, like transcripts for videos and ALT text on visual assets, also give search engines better cues to the subject matter on your website. This is important for Google (and other search engines) to decide when to include your website in search results, how far down the list it is placed (search ranking).