The Big Salami difference
User experience at the centre
We start every project with our tried-and-tested user experience exercises. This allows us intimately familiar with our client’s current and idealistic corporate culture as well as their current and aspirational clients. We evaluated all outcomes of this session and paired it up with the 5-year business plan and business requirements.
Requirements gathered from this session allowed us to start crafting overall information architecture and user experience requirements for the website. These requirements also identified that the current brand needed a revamp in order to keep up with new business goals. This allowed us to tackle everything at the start instead of changing gears midway into the project.
SEO optimised and fully accessible
By following SEO best-practice guidelines, paired with our intimate knowledge of WCAG and global accessibility guidelines, we provide equal access to all website visitors and provide search engines an easy traversal path of all content to ensure great SEO rank.
URLs are strongly typed (long and descriptive), making it easy for additional SEO ranking and helps users easily spot if they’re in the right place. Page structure follows the marketing strategy to further help users and search engines understand the hierarchy of content.