About Landzie
With a customer-first approach, Landzie designs and manufactures high-quality, innovative lawn products, like their well-known compost spreader, to make lawn care more convenient, straightforward, and affordable to customers in the USA, Canada, the United Kingdom, and others.
Situated in the heart of New Jersey, USA, Landzie has garnered international recognition for its exceptional, cutting-edge products, which are backed by 100% customer satisfaction guarantee, and are available through a variety of retail channels including online giants like Amazon and eBay.
Landzie takes great pride in their customer service excellence, and it’s this quality that drew us into their narrative.
Planning & UX
Branding & Design
Product Photography
Website & Hosting
Coaching
Security & Support
Our involvement
As Landzie’s trusted technology partner, Big Salami is honoured to have been part of Landzie’s journey from the beginning.
We designed and built their e-commerce platform, manage the hosting provider and maintain externally facing product feeds to services like Google Merchant. We also helped strengthen the brand with tweaks in the logo, updated colours, and an expanded brand guide to provide a consistent experience for customers across all digital channels.
We support Landzie with both design and technical requirements in support of their customer-facing and business operations, and provide advice and coaching to help their team grow competencies in the areas they want to own and manage.
We provide ongoing support, security, and health monitoring of Landzie’s e-commerce infrastructure to ensure operations continue to run smoothly, especially during busy sales periods like Black Friday, so they can stay focused on their core objectives.
E-commerce and website
Big Salami worked closely with Landzie’s technical and marketing teams to craft a user experience that gets users around the site with ease, including navigation, on-page call-to-actions, custom product page layout, and search.
With more than 50% of customers using their mobile devices to browse products, we optimised pages to load quickly on all devices, with SEO optimisation as the primary objective.
Platform health and security
eCommerce platforms require a higher level of security and compliance than standard websites due to the customer data that passes through it and is stored longer term.
The site is hosted in a top-tier, secure datacentre with a 3-layer security model to guarantee the safety and security of Landzie’s customer and order data.
To ensure maximum supportability and security of the website, functionality is tested frequently and updated often. We thoroughly test all third-party technologies and provide customisation only where required functionality does not already exist to ensure the platform performs at its best.
Branding
Landzie places immense importance on the integrity of their team, dependability of their products, and transparency in everything they do.
As they expanded their online presence with social media and email campaigns, consistency in their communications and customer experiences were pivotal in establishing trust with their audience, especially with multiple designers and agencies creating assets for their campaigns.
Logo and colours
We made refinements to their already splendid logo, provided an updated colour scheme, identified fonts, and created a brand guide which outlines how to use the brand elements in a way that aligns with Landzie’s mission and values.
Spacing and alignment consistency
Visual alignment and sufficient white space are not always mathematical and depend heavily on the overall design. Using the alignment tools in design software can cause a visual imbalance in this logo when vertically centred.
The brand guide provides guidance on vertical centring and a quick method of checking white space around the logo to ensure consistent treatment across all marketing channels.
Updated colour palette
The original logo already featured the iconic green, blue, and orange. We made minor adjustments to the colour palette to provide a consistent and familiar appearance in print and digital media.
The brand guide also features visual scenarios (e.g., when to favour the monochrome version, and the ideal appearance on photographic backdrops) to build customers trust and enhance brand recognition.
Psychology behind the colours
To streamline the customer journey through various call-to-actions, we provided a colour psychology guide for designers to choose a colour best suited for the associated action (e.g., when to favour blue over green, and how to use the bolder orange colour for effect).
Accessibility compliance
Inclusivity is not a retrofit, which is why we make accessibility a core part of every deliverable, ensuring maximum audience reach and best compliance from a legal perspective.
Using WCAG 2.1 AA guidelines, we create an expanded colour palette with brighter and darker variations of each shade, which features contrast ratios on black and white to help designers choose the correct colour combination.
Product photography
Photos that showcase the products in high definition and consistent lighting, give customers the opportunity to see the beauty and quality of these products before while shopping around.
The team at Landzie was keen to build a competency in product photography by managing this service in-house in their corporate office. This saves all the additional costs involved in shipping new products to a studio, and also provides a quicker turnaround time from the day new products arrive in their warehouse to when they can be added to the website.
We photographed Landzie’s core products, documented the process and produced a guide on the studio requirements, product styling and post-processing requirements. We also provided some feedback after the first couple of sessions to help with minor tweaks to ensure they get the best results.
Long-term partnership
We love working with Landzie and enjoy our long-standing partnership. As with all our clients, we are in constant contact to ensure their e-commerce platforms remains healthy, performant and secure.
