From our director

Established in 2019, Big Salami was born from two decades of navigating the realms of user experience (UX), information architecture (IA), front-end design, and solution architecture across the USA and UK. Having spearheaded projects for Fortune 500 companies, I’ve had the privilege of working alongside some of the brightest minds in the industry. My passions lie in unravelling complex challenges, focusing on identifying and solving root problems rather than merely addressing symptoms.

At Big Salami, we uphold a customer-first ethos, placing user experience at the forefront of our mission. Drawing from my extensive background, I’ve envisioned Big Salami to be a testament to excellence. In every project we undertake, we go beyond the ordinary. We immerse ourselves in understanding your organisation, its values, and its brand. It’s only through this deep familiarity that we engage in the meaningful conversations necessary to co-create something truly remarkable with you. I invite you to experience the pinnacle of what we have to offer and join us on a journey of digital transformation and innovation.

Signed S. Robberts

Stephan Robberts, Managing Director

Our process

At Big Salami, our approach to work is anchored in a steadfast commitment to user experience (UX). We believe that exceptional design and functionality stem from a deep understanding of our clients’ needs and their audience’s expectations. From the inception of a project, we prioritise user-centric principles, meticulously crafting interfaces and solutions that resonate with and cater to the end user.

Our collaborative process involves immersing ourselves in your organisation’s values and brand identity, ensuring that every design decision aligns seamlessly with your goals. Through continuous iteration and feedback loops, we refine and optimise our work, always with the user experience at the forefront. It’s not just about creating products; it’s about crafting meaningful and impactful digital experiences that leave a lasting impression.

Below are some example phases that you can expect in our projects. This list is not prescriptive, and can be tailored to your project requirements.

1. Research and discovery

We familiarise ourselves with your business, your culture, your brand and your project requirements, and get up-to-speed with current project status.  We then have the discussions necessary to gather all project requirements.

2. Illustrate customer motives and journeys

We map customer motives (what your customers want) in our user experience sessions with your team, and create wireframes and thorough documentation to provide transparency and clarity on project requirements.

3. Design and build

We create mock-ups to illustrate functionality and design, which are then translated into functional prototypes during the build phase. This is conducted in an agile fashion, so you’re fully aware of the status.

4. UAT and go-live

After thorough internal testing and final quality checks, your team can start user acceptance testing (UAT) to ensure everything works as expected. Once all issues have been addressed and you’re satisfied, it is released to your customers.

5. Documentation and support

Upon project completion, we offer comprehensive support options to ensure timely assistance should any support needs arise. We believe in cultivating enduring relationships with our clients, and seek to collaborate with organisations that share this commitment.

Recognising the time-intensive nature of fostering effective SEO and cultivating satisfied user experiences, our dedication to long-term partnerships underscores our commitment to assisting you in establishing and sustaining a successful and impactful marketing presence.